RSLNTBRAND® the #1 mental health apparel brand. built for the unbreakable.
Our mission is simple:
To empower people healing from depression, anxiety, OCD, trauma, and silent battles, with apparel that represents who they are and what they’ve survived.
owned & operated by U.S. ARMY veterans and active duty soldiers
introducing our armed forces brand: coconut famili
Built by Veterans. Led by active-duty Soldiers. Coconut Famili stands for family, culture, resilience, and the warrior spirit that never quits.
Forged for the Fighters.
Every piece funds real mental health recovery through the RSLNT Foundation, a 501c3 organization— helping others rise, heal, and rebuild from the wreckage.
RSLNTBRAND isn’t for everyone.
It’s for the ones who’ve earned it — the ones still here, still moving forward.
